10 THINGS TO DO BEFORE YOU PUBLISH CONTENT
10 things to do before you publish content is the key message of this article. You may destroy a good blog if you don’t check the essential things before publishing. So don’t hurry to share it with the whole world. As tempting as the content may be, checking crucial things gives you an advantage in Search Engine Optimization (SEO), and in your business. Higher rankings, more visitors, and more sales. That’s what online marketing is all about.
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1. WAIT A DAY BEFORE PUBLISHING
I understand very well that you cannot wait to publish, but sometimes it can be wise to wait one day (or more) before posting your article. While writing, you may become ‘blind’ to your own text. You may miss important things or regret publishing. Are you still happy with your article after a day? Then you can put it online.
2. HAVE YOU CHECKED THE ARTICLE FOR LANGUAGE AND SPELLING ERRORS?
Always read your article one or more times before you click publish. And be critical! What do you think of the content? Are all sentences running smoothly? Is what you write correct? Check your text carefully and check it for language and spelling errors. If a mistake creeps in, it is not a disaster, but try to prevent it as much as possible.
A text full of errors comes across as unprofessional and is not a good advertisement for you or your company. Also, for this reason, it is essential to wait a while before publishing if you have been writing for a while, it can be a lot more difficult to spot errors. Not a hero in spelling and language? Have someone else check your text. If necessary, hire a professional for this. The latter is especially recommended for business bloggers.
3. DOES THE TITLE MATCH THE CONTENT?
Make sure the title of the article matches the content. If the title is about health and the article is about cars, your attendees will be disappointed and not come back anytime soon. After all, they don’t know what to expect from you.
4. IS YOUR TITLE CATCHY AND SEO-FRIENDLY?
In addition to a relevant title, it is also crucial that the title is catchy. A title like ’10 tips on cleaning your house effectively ‘is much more catchy than’ cleaning the house ‘. Titles like:
‘… Tips to…’
‘How do you .. ?’
‘Why… is good for…’
Those titles work very well. Use numbers and adjectives. It is also essential to check whether your title is SEO-friendly. Provide a title of at least 40 and no more than 70 characters. You can read what SEO is in the article What is search engine optimization (SEO)? In addition to the title, it’s also important that your content is SEO- friendly. When your content is interesting and gives answers to the questions your visitors are looking for, then your SEO rankings go higher.
5. DOES YOUR ARTICLE CONTAIN YOUR KEYPHRASE MULTIPLE TIMES?
Your article always has a subject, for example, mascara. In that case, ‘mascara’ will be your focus word. Make sure this word appears multiple times in your article. Use it in your title, in your text, and the names of article images. This way, search engines get a good idea of the content of your article. However, try not to overdo it and keep your text legible. If you use the word at the beginning and the end of your writing, you will go a long way.
6. DOES THE ARTICLE CONTAIN LINKS TO OTHER ARTICLES?
It is, of course, the intention that your visitors stay on your blog as long as possible. It is, therefore, wise to include links to your other articles in your text. If the visitor likes your writing, chances are he will want to read more. It just has to be made as easy as possible for him. Here you lend a hand!
Also, try not to overdo this. Many WordPress themes also contain an option to display relevant articles at the bottom of the article. If your theme also has this, I strongly recommend activating it.
7. HAVE YOU ADDED SOME RELEVANT AFFILIATE LINKS?
You don’t want to clutter every article with affiliate links, but it can be very lucrative every once in a while. With affiliate links, you can quickly generate income. You place a link from an advertiser on your blog, and if people click on it, you will receive a fee.
How this works and when you receive money differs a bit per advertiser. There are various websites you can find affiliate links. ShareASale is an excellent and reliable example of this. And again, don’t overdo it! And always make sure your affiliate links are relevant, which will add value to your article.
8. HAVE YOU TESTED ALL LINKS?
Very well, you have all those links, but they have to work. Therefore, check all your links. Do they work? Do they lead the visitor to the correct page? It isn’t enjoyable for a visitor if a link does not work.
9. DOES THE CONTENT CONTAIN A ‘CALL TO ACTION’?
To maintain interaction with your visitor, you can add a call to action to your article. In other words, ask a question that leads to action. For example, ask the visitor to leave an opinion with the responses. Or ask the visitor to follow you on social media.
10. DOES YOUR ARTICLE HAVE A ‘PIN-FRIENDLY’ IMAGE?
Do you know the Pinterest website? Pinterest is an online pinboard where users can ‘pin’ (share) images they find on the internet. The images are linked to the original website where they come from. If your images are beautiful, there is a good chance that they will be pinned and become available to a large audience. The consequence? More traffic to your blog!
It sometimes takes a bit of patience, but all these tips will significantly improve your blog’s quality.
If you haven’t a good quality image on Pinterest, you don’t get a lot of “clicks.” Therefore, spend a lot of time on your images and make them ‘pin-friendly’. You can find several planning tools to make your Pins better. Canva is an excellent platform for creating beautiful Pins, and it also offers a free account. Tailwind offers Pin creation services and also automated Pin scheduling system.
10 THINGS TO DO BEFORE YOU PUBLISH CONTENT
It’s essential to know the crucial things to check before you publish your blog. I’ve talked about 10 Things To Do Before You Publish Content. It is not a comprehensive manual but you will find the most essential things that will always be worth checking at the release of the blog and even after that. By doing that the blog content is more SEO-friendly, visitor-friendly, and business-friendly. It’s not a futile job, and when you embrace it as a “compulsory task,” it will also go faster and more flexibly.
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