HOW TO LEVERAGE FACEBOOK IN AFFILIATE MARKETING
Social media has become an increasingly important means of online marketing. It is skillfully used as an excellent opportunity to increase website traffic significantly and even for free of charge. However, gaining real benefits is not self-evident. You need to know how to effectively promote your online business in social media.
How to get a lot of followers, how to allocate your promotion to the relevant target group and what kind of promotional material to use for gaining the best results. These are few examples about what I’m going to give answers in this article.
MARKETING TOOLS IN AFFILIATE MARKETING
Affiliate marketing is mainly based on the website as a marketing tool. The website content is relevant to your niche and your target audience. The final goal is to sell your affiliate products and services to your target audience. Product launching and aggressive sales are not working very efficiently today in website content marketing. That’s why the marketing strategy is to create quality content and give proper answers what your visitors are searching for. This strategy is based on creating trust and authority within your target group and at the same time using SEO and Keyword Research for getting organic, natural and free traffic to your site.
This traffic to your website is called organic or natural traffic and it means visitors that has reached to your website via a search engine like Google, Bing, and Yahoo. Other options for organic and free traffic are email marketing traffic through marketing emails, referral traffic through external links from other websites and social media traffic.
The other option for getting traffic to your website is paid traffic. Here is a list of most common paid traffic sources:
- paid search like Google Adwords and Bing Ads
- display ads like banner ads on your sidebar paid discovery
- sponsored content
- social media ads
In recent years, the use of social media in affiliate marketing has increased in an explosive manner both in terms of getting organic traffic and paid traffic for promoting campaigns.
HOW TO LEVERAGE FACEBOOK THE BEST POSSIBLE WAY
When you join Facebook you get your personal Facebook account where you can start your Facebook updates. If you wish to get more effectivity with your promotions, the own Facebook page (Business Page or Fan Page) gives you more opportunities.
You can make your page design more business-like and attract visitors better. Here are few tips to make your start even better:
• Fill out your profile completely
• Share a link to your profile via your other networks and via email
• Place follow links and widgets on your blog or website
• Add your new social profile to your email signature
When you post great content from the beginning, use proper hashtags, make sure that your content is shareable, reshare other peoples content, stay active and follow other users and engage with them. So, I think you get a great start to gain followers.
Using Facebook groups for promoting your business might be an even quicker way to get more followers and traffic to your site. You can choose Facebook groups relevant to your niche and so get a more targeted audience. You can find Facebook groups adding a relevant name into search bar. Check a training about How To Use Facebook For Social Media marketing.
You can join as many Facebook groups as you wish if you are approved as a member. You have to check out properly the posting rules of the groups. Some of them didn’t approve direct promoting or advertising. When you promote your products or services on Facebook in general, you have to act according to Facebook rules with your marketing campaigns. Not following those rules may cause you being abandoned.
When you create your promotional material for Facebook, you have to notice few hints to succeed well.
- don’t use affiliate links or links to your website or landing page without any comments or covering text
- use relevant images for your promotion
- don’t use the same affiliate link more than once a day(24 hours)
- don’t use the same link to multiple groups at the same time
- try sometimes to arouse interest without any links by creating captivating and helpful content
- publish your material regularly
USING PAID SERVICES TO BOOST FACEBOOK MARKETING
Using Facebook to support your affiliate marketing also includes some dangers. The worse one is to stay hooked on the social media and waste too much time there. It might ruin your online business if you’re not concentrating the key tasks. You can find a lot of supportive services to automate your daily tasks with Facebook marketing. Most of them are paid services. But as it said the time is money and in many cases, it’s worth to use those services to get the time complete the most important tasks of your online business.
Facebook has 1.3 billion monthly users and 4 million Facebook advertisers. It’s sure that you can find a large audience for your marketing no matter in which niche you’re in. If you have multiple campaigns you have to do a lot of daily checking and adjustments of your marketing process. It’s very time-consuming and it’s nowadays being done through automation tools.
There are automation tools that use artificial intelligence to assist the automation of your Facebook ad campaigns. The whole process of getting updates, views of reach, impressions, clicks and the summaries of which campaign are profitable and which not. This can quickly guide your marketing efforts in the right direction. Examples of automation tools like that are Zalster, Reveal Bot, and AI Target.
You can find also automation tools for updating your content and increasing your followers. The tasks to automate are such as leaving a comment on statuses, linking and sharing statuses, inviting friends to specific pages, accepting or rejecting all pending friends request.
The huge amount of Facebook users and the potential for targeted marketing is tempting. With proper use, it allows high traffic to your website at very affordable prices.
Facebook marketing has to be designed very carefully and execute in a controlled and efficient manner. The use of automation services reduces routine workload and releases time for strategic planning. In this article I’ve descriped some of the crucial things that may help you to leverage Facebook in affiliate marketing. If you want to be up-to-date with Facebook marketing and other social media marketing, I recommend to explore an awesome training platform where you get the latest tips for your social media marketing and courses of online business training in general. If you wish, you can read more detailed information here.
I hope you’ve enjoyed reading my blog post. I wish you can benefit from it and share it with anyone who might benefit from it. If you have questions, comments or other feedback, feel free to leave a comment below. I’d be happy to give you any assistant or help in any way I can.