If you’re a beginner or more advanced in online business, writing a blog post is one of the remarkable ways to incorporate your online business. Many use blogging as an important tool for their online business or set up the whole business on blogging. They write blogs website- contentpromoting other merchant’s products and get commissions for every sale, it’s called affiliate marketing. They can write e-books or online courses and sell them through blogging. Freelance writing is also one way to earn money from blogging. There are numerous means to use blogging as an asset to earn money online. To tell what you need for starting online blogging, I’ll make an outline of the guidelines of a quality blog post.






Online blogging is a efficient way to carry on your online business. There are many crucial benefits, below the most important ones.

  1.  Effective way to get traffic to your site (new and returning)
  2.  Generate better search engine rankings
  3.  Create authority among your target audience



Basic equipment you need for starting online blogging are:

  • platform for blogging
  • website & design
  • domain name hosting & online security                                                           How to start content blogging
  • resources, training, support, and help


Starting your business is the least stressful when you can find everything you need, in one place. Website building, hosting & online security, domain names, help & support and training. When you track down kinda network or service provider and you’ll be sure that it’s a real and legitimate one, grab the chance!


WordPress website builder is the most popular in the world. It’s user-friendly an easy-to-use.  It’s a good choice, but there are a lot of other possibilities also on the market. You have to make some research out there to find the best suitable for you.


My number one recommendation of a platform that includes WP-website and all services I mentioned above. It’s called WEALTHY AFFILIATE. Your choices are totally up to you, but if you’re interested, you can read my   Wealthy Affiliate Review.



Blog marketing is a way to reach your online business target market or target audience through the use of your blog writing. There are actually two ways to run your blogs, either keep your blogs separate from your website or integrate blogs to your website. As blogging has grown rapidly and its popularity has increased, many bloggers have created an online business from blogging itself.  They have made blogging as an earning method. For example different food blogs or travel blogs.


If you aren’t planning a  set up a separate blog forum with a special theme, many online business owners use one blogging platform, such as WordPress, for both their website and blog.


Blogging itself is ideal for marketing products and services since you can offer new content regularly for your audience and thus draw them back to your site. With quality content and interesting offers, you can create a way for consumer’s and your online business to interact.


Here are few benefits of blogging or blog marketing generally:

  1.  Affordable to start and run
  2.  Easy to use
  3.  Effective way to get traffic to your site (new and returning)
  4.  Generate better search engine rankings
  5.  Create authority among your target audience
  6.  Connect you’re straightly with your market and allows a real conversation with your audience
  7.  Beyond your product promotion or other main business, you can accept ads on your site, get sponsors and other additional sources of revenue through your blog site.



What is quality blog post


At first, I present the Google Webmaster Quality Guidelines. This is Google’s policy on what they think is a quality content on a website.  When you’re writing to your reader’s, the main point is written in the way your audience expect, not literally in the way Google expect although Google appreciates the natural writing which isn’t done for SEO reasons.



Google Webmaster Quality Guidelines

Basic principles

·        Make pages primarily for users, not for search engines.

·        Don’t deceive your users.

·        Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”

·       Think about what makes your website unique, valuable or engaging. Make your website stand out from others in your field.


Specific guidelines


Avoid the following techniques:

·        Automatically generated content

·        Participating in link schemes

·        Creating pages with little or no original content

·        Cloaking

·        Sneaky redirects

·        Hidden text or links

·        Doorway pages

·        Scraped content

·        Participating in affiliate programs without adding sufficient value

·        Loading pages with irrelevant keywords

·        Creating pages with malicious behavior, such as phishing or installing viruses, trojans or other badware

·        Abusing rich snippets markup

·        Sending automated queries to Google



Follow good practices like these:

·        Monitoring your site for hacking and removing hacked content as soon as it appears

·        Preventing and removing user-generated spam from your site



Google determines how your blog is ranked in SEO, so there has to be a balance between these two desires; your audience and Google, at least if you want that traffic on your site is going to grow. To some extent the Google Criteria must be taken into account.






  1. Content should be useful, informative and relevant and respond to reader’s expectations and it should be updated through their feedback regularly
  2.  Content should be more valuable and useful than other sites within the target niche. Make Research and cross-check that your article provides more value or a different perspective than most of the articles out there
  3. Credible. Exhibit it by using original research citations, links, reviews, and testimonials
  4.  High-Quality. Your content should be specific and unique, mass-produced or outsourced. It should give reader’s a good user experience
  5. Engaging. Make sure that there aren’t any spelling, stylistic or factual errors. Be aware of adding too many ads on your site. Engage visitors by interacting with them through regular updates, comment boxes or social media widgets.



The quality features above may even seem impossible to implement. Do not lose your hope for creating a quality content blog post. You have to go ahead step by step, it always takes a quite long period of time to get authority with your blogging.  You have to make the main things simple. What is the most important is that you really communicate with your audience?  Be yourself, so genuine as possible and communicate in the way you always do. Do not pretend. Put the accent on helping and supporting people. Through this, you’re able to build trust and authority which leads to long-term and sustainable online success.





Blogging is an excellent way to start an online business or make blogging as a constant earning method. Blogging includes many benefits. It’s an affordable way to incorporate your work from home business online and it’s easy to use. Running a blog site is an effective way to get traffic to your site and with quality content on your site leads better search engine ranking and more new traffic. With quality blogging you’re able to create trust and authority among your niche’s target audience.


In this blog post, I’ve tried to describe the guidelines of a quality blog post. What do you need for starting online blogging, what is blog marketing about and what are the success factors of online blogging? Starting your business is the least stressful when you can find everything you need, in one place. I’ve recommended one platform called Wealthy Affiliate where you can find all the needed equipment and services to start your online blogging business.

I hope you’ve enjoyed reading my blog post. I wish you can benefit from it and share it with anyone who might benefit from it.  If you have questions, comments or other feedback, feel free to leave a comment below.  I’d be happy to give you any assistant or help in any way I can. If you wish you can also visit my profile and send me a private message.