WHAT IS THE SEO OPTIMIZATION
Have you ever wondered how to get more visitors to your website? Is it so that the use and the meaning of keywords within your website content have remained unclear. No worries, my purpose is to describe what is SEO Optimization,
and what is the purpose of Search Engine Optimization for creating website traffic.
What are the search engines actually? How to find keywords that are highly valued by search engines and how to implement them. These issues are to be dealt with in more detail in this article.
What Is A Search Engine
A search engine is software that lets you search for different content online (World Wide Web) When you enter a keyword into a search box of a search engine, you get a list of web content results that are matching to your search. This list is called Search Engine Result Page (SERP)
Search Engine makes it easier for all of us to search for different things and issues on the internet. It gives us detailed information, possibilities to evaluate and compare different things, for example, to make comparisons of different products as a basis for decision-making.
The most popular search engines are Google, Bing, and Yahoo which dominate the market. Google is the number 1. 80% of the searches are made by Google. Bing and Yahoo create together about 20 % of the market. In addition to free searching services on the internet, the search engines make their revenue selling ads on search result pages and on their partner’s websites.
What Is The SEO Optimization
Search Engine Optimization(SEO) is a cascade of getting a maximum quantity of traffic on a particular website using search engine results.
With Search Engine Optimization website owners try to get so high rankings as possible on search engines. The ranking criterion of all the major Search Engines, Google, Bing, and Yahoo is based on different aspects but the most important criterion is what they consider most helpful and relevant for the website visitors.
Search Engine Optimization helps in getting traffic from free and natural search results on search engines. For instance, when you create quality content on your site, writing blog posts, articles, and reviews, search engine ranks your content and you receive free, natural traffic on your site through high rankings.
Terminology is sometimes blurry when talking about SEO matters. What is the Search Engine Marketing (SEM). Search Engine Optimization and Search Engine Marketing are easily intertwined? Search Engine Marketing is a process of getting traffic to a website by purchasing ads on search engines. Search Engine Optimization as earlier mentioned uses free search results.
What Is Keyword Search About
The keyword is a word or phrase that people use on search engines. Keyword search is the occasion when you are searching content with a keyword on the Internet. Every time you make a search, you put your chosen keyword in the search box.
Keyword research is doing a keyword analysis to finding keywords relevant to your website content. When you find relevant keywords with low competition (Page 1 rankings) Search Engines rank your content high and through high rankings you get continuous traffic flow.
What Is A Keyword Tool
Keyword Tools are programs or software which commit different keyword analysis. The results are based on the search engine database. You can find numerous Keyword Research Tools on the market. Google Keyword Planner, SEMrush, WordStream Keyword Tool, and Jaaxy Keyword tools are a few to mention.
Keyword tools simplify search engine keyword data and offer detailed info for each keyword’s competition. There are differences between the search engines how detailed the information actually is. All of them aren’t able to offer users the best chances to find decent keywords with low competition. The core competence often disappears behind statistics, graphics and trends. I’ve tried a couple of Keyword Research Tools and finished using the Jaaxy Keyword Tool. Jaaxy is my #1 recommendation.
Below is an example of what Jaaxy Keyword Tool includes and offers. If you’re interested to get more detailed info about it, read my Jaaxy Review
The explanations of Jaaxy keyword tool:
1. Average number of searches per month
2. Visits to your site per month when 1 Page rankings on Search Engines
3. Number of competing websites with the same keyword
4. Keyword Quality Indicator (Great-Normal-Poor)
5. A score (1-100) based on traffic and competition on, the higher the better
You can search keywords and phrases through different methods such as ‘Alphabetical soup’ and others to make a deeper analysis with your Keyword Tool. Here is a training& video of how to incorporate a proper keyword research. Click this link
Summary
What is the SEO Optimization, what it is all about? Search Engines, SEO Optimization, Keyword Research, and Keyword Tools are packed together when we are talking about how to add visitors to a single website. To get your site ranked high on Search Engines, you have to do proper work with your keyword research.
First thing is to find a good keyword research tool that gives you the best chances to find decent keywords with low competition. After that, you start with finding keywords relevant to your business idea and the target group. You have to make consideration if the chosen keyword is appropriate for building content around it.
When you focus on finding keywords properly and focusing on creating high-quality content on your sites, you can be sure that traffic will flow to your website. That’s the logic of SEO Optimization. To utilize the SEO perfectly requires a lot of effort and ‘raw work’, but the price comes in the form of increasing natural and free traffic on your website. And it is worth it.
I hope you’ve enjoyed reading my blog post. I wish you can benefit from it and share it with anyone who might benefit from it. If you have questions, comments or other feedback, feel free to leave a comment below. I’d be happy to give you any assistant or help in any way I can.
Kari
Kari,
Great information on SEO optimization. Getting found on the internet today with the number of people searching for things is much harder than 5 years ago. Having the best tools to keep you in front of the crowd is important. I like your choice of Jaaxy, it is easy to use and gives a great amount of information for the user.
Are there any more tools that you recommend to help a website rank in the search engines.
John
Thanks for your comments, John. I’ve no experience of other Keyword Tools out there, so I can’t recommend any other than Jaaxy. There are free keyword research tools on the market and also free trials. It’s useful to compare and analyze different tools before making final decision. Keyword tools doesn’t give straight away the best option. You have to do your own preparation well, such as evaluating if the given keyword matches with your content.
I recently started a blog, and I am still learning a lot about SEO. I really like the Jaaxy keyword tool you recommended. This is something I will have to try and see if it will work well for me. I also clicked on your Jaaxy review and I would love to start the free trial. I see it will give me 30 free searches for starters.
I really like this overview of SEO. There are so many moving parts to SEO and you spelled them out well, and I like the use of images in this post. I am a visual learner, so that is very helpful for me. Thanks for sharing this, I learned something today, and that is a good thing 🙂
Thanks,Steve for your comments. SEO world may be a bit confusing at the beginning, but when you get deeper it seems to be quite logical.You can start your Jaaxy trial through the link on my site, then you’ll get experiences how it works and what it’s like. It’s great to hear that I’m succeeded to bring out something useful about SEO optimization and keyword research.I wish you luck with your online businesses.
Great simple post, explaining an often over-complicated subject! I also use Jaaxy and think it’s great 🙂 I may well look at the other options you have mentioned though, as keywords are so important.
Thank you, Holly for your comments. You’re right that SEO issues seems to be confusing and maybe over-complicated for many. If you make your keyword research properly and your keywords match to your content and you find relevant keywords and keyword phrases with low competition to use successfully. That’s shortly the whole thing. But it’s not as simple like that.It needs hard work, and through failures and, success you get experienced to do the right things.As you said it’s useful to look at several options of keyword research out there and utilize them optimally.