WHAT IS THE WEBSITE CONTENT MARKETING
Before I define what is the Website Content Marketing, I present the definition of Content Marketing by Content Marketing Institute:
“Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
What that means in practice you may ask. In my opinion, it means that helpful and relevant content for the needs of your customers should be the core thing in your marketing strategy. Creating value for your customers is what the modern customers are expecting now and content marketing is displacing the traditional marketing that tries to sell by irrelevant information flow different stuff for customers.
Website content marketing is simply customizing the content marketing rules for a single website. In this article, I concentrate on what is website content marketing and how it should be presented when we’re talking about successful online marketing.
Different types of websites need different content
Websites are made for a different purpose and the intention of the site determines what kind of content it has. For example, blogs are used for commercial and non-commercial purposes. Product review sites and online stores for direct sales and community sites and forums for more common information.
When it comes to the content marketing of a website it means sites that publish value-creating, high-quality content and aim to reach customer’s trust with relevant and customer-specific content. The aim isn’t the direct selling of a product or service but attracting potential customers by creating a trust for later purchasing decisions. The ideal example of that kind of website is an affiliate marketing website for niche marketing.
The Tools Of Website Content Marketing
Successful website content marketing requires that your basic equipment is of good quality. You need a website builder that allows you to create a great site framework, attempting website themes and it gives also opportunities to regenerate and scale your site for further needs. Decent website hosting gives you reliability and competitiveness, for example, with sufficient site speed and site security tools your website loads quickly and all errors and spam contents on your site are handled quickly and professionally.
The most important tools for website content marketing are the intention of the content, how to write the content and make it captivating, the proper use of keywords and SEO optimization, and the effectiveness of your promotion campaigns. The core of your content marketing is the product or service that you’re promoting and writing content about.
THE INTENTION OF THE CONTENT
The intention of the content has to be clear to the marketer. The final intention is to sell a product or service to a customer. When you can’t do it straight away you need “milestones of intention” such as join an email list, leave a comment or question, or others like that. A common rule of the purchase decision is that 7 repeating events are required before a customer makes a purchase online, those events can be visiting the website, receiving a newsletter, leaving comments, etc. Your offers and take-to-action suggestions have to be relevant to which stage the customer currently is.
HOW TO WRITE THE CONTENT
The writing style should be personal, fresh, conversational, and interactive. Inserting relevant images within your text gives the visuality needed to complete the text. When you write in a way that you really want to help your visitors and solve their problems you’re going to create trust among them. This, in turn, gives you chances to present recommendations (sell your product) more effectively.
THE PROPER USE OF KEYWORDS AND SEO OPTIMIZATION
Your content must be such that it gets your target audience happy and the search engines satisfied. Why so? The truth is that you can’t get traffic enough without high rankings on search engines. Traffic is the fuel for your successful online business. So, how to get search engines satisfied? The answer is a proper use of keywords. With Keyword Research and Search Engine Optimization (SEO) you can get your website ranked higher and higher. This is the best way to leverage your website content.
High rankings bring a fluent stream of natural traffic to your site. The combination of sufficient traffic and high-quality content ensures that your business is booming.
EFFECTIVENESS OF YOUR PROMOTION CAMPAIGNS
Making your promo campaigns so that there is relevance to your whole marketing process or sales funnel is crucial. Relevancy in all levels ensures better leads, conversions, and finally sales. Effectiveness means also that you use different marketing channels.
You have to deliver your website content, articles, and reviews as extensively as possible. Using social media marketing, Facebook, Twitter, Instagram, and different marketing forums in addition to your SEO-marketing increases your audience and visitors remarkably.
HOW TO START CONTENT MARKETING?
If you’ve followed my article to this point, I hope that you don’t think that content marketing is far too complicated. I can honestly say that the issue isn’t so. If you find a proper platform or program with up-to-date training you can start your online business from scratch. A typical way to start content marketing is affiliate marketing.
Let me give you a practical example. You like to play golf, you know a lot about it and it’s your passion. It’s easy for you to write about golf. Articles about golf accessories, golf courses, golf techniques, golf rules, and so on. You write content that is helpful for golfers all over the world. You get trust and authority within your target audience and traffic to your website. You make affiliate agreements, which means deals with the merchants of the golf business for promoting their products on your website. You get promotion material from merchants, affiliate links, and banners to insert on your site. When your site visitors click those links and make a purchase, you get a commission from the merchant. That is in a nutshell what is website content marketing all about.
I’m an affiliate marketer and I use content marketing for my promotion of products and services. The affiliate platform where I’m working is called Wealthy Affiliate. I started from scratch without any special technical or marketing skills for online marketing. With the best training within the industry and with all the tools needed, I got my affiliate business up and running. Now, this business is going successfully towards my goals. If you like to know more about Wealthy Affiliate, you can read my Wealthy Affiliate Review. If you wish to check out properly how Wealthy Affiliate works, you can join for FREE STARTER MEMBERSHIP and do it totally free of charge without any further obligations.
I hope you’ve enjoyed reading my blog post. I wish you can benefit from it and share it with anyone who might benefit from it. If you have questions, comments or other feedback, feel free to leave a comment below. I’d be happy to give you any assistant or help in any way I can.