What to do with SEO? It is wondered quite often. Especially the technical Seo aspects of a website seem quite tricky to manage. Search engine optimization (SEO) improves and increases the amount and quality of organic traffic to a website by improving the site’s search visibility in search engines. So the goal of search engine optimization is to get your site as high as possible in the search results. It is influenced by your keywords and search phrases that describe your product or service.

 

 So search engine optimization aims to get your website as high as possible in the search results, with keywords and search phrases that describe your product or service.

Search engine optimization does not happen quickly because search engines have to consider many things when deciding on rankings. In addition, competition to improve organic visibility is constantly increasing.

The search engine visibility of a website is roughly divided into three factors:

– the technical implementation of the site
– the content of the site
– the external factors of the site

 

Why is Search Engine Optimization important?

According to research, ~ 88% of people who hear about a new product or service go first to google.com and do a search. This is why Search Engine Optimization is essential – it is the most effective way to get people to your website. Shopping behavior has changed dramatically over the last 20 years. Nowadays, people want information about your product before contacting you. The necessary information is first searched on Google.

 

~ 89% of Google users browse only the first page of search results. If people can’t find your site on Google’s first results page, the likelihood of potential customers finding your products will drop significantly.

 

When someone wants more information about your product or service and enters a search on Google, make sure you can then find and share that information on your website!

By improving your site’s organic ranking with keywords relevant to your business, you drive quality and free traffic to your site. You don’t have to pay for organic traffic when you have an excellent SEO-optimized website. With Google SEO, your site gets natural traffic for free.

 

 

How are search engine optimization results measured?

 

In search engine optimization, it is crucial to actively analyze and track website traffic. Google Analytics allows you to track your site traffic. You know where and when traffic comes to your site and what visitors are doing on your site.

 

Google Analytics is an essential tool for search engine optimization and helps you stay aware of what’s going on on your site and whether you’re doing the right things about search engine optimization.

In addition to visitor data, it is vital to measure e.g., the development of search engine visibility (how well your site ranks for keywords relevant to your business) and the number and quality of external links.

 

Website technical optimization

 

The high-quality technical implementation of the website ensures that Google’s search engine robots find all the pages of the website and thus add them to the Google database (indexing). If the page isn’t in Google’s database, it can’t be found by Google search either.

Technical issues important to search engine visibility include site structure (internal linking), URL structure, site speed, and mobile-friendliness.

The user-friendliness of a site should also be considered as part of search engine optimization, as Google interprets people’s behavior on the site and drops or raises pages in search results depending on whether people like the site or not.

 

Site Content

 

 

Why are search engines used? People use search engines to search for information, that is, information. If your site doesn’t provide quality information, Google sees no reason to rank it high in search results. Without content related to a search phrase, your site will not get high in the search results for that search, which means that your site will not get visitors from search engines for that phrase or word.

An excellent way to think about when writing content for your website is in inches “if I had just done a search on Google myself and clicked on my own site from the search results, would I be happy with the result or would I return to the search and go to another site?”.

For Google’s business, it is vital to provide searchers with relevant and suitable search results. The day people don’t find what they’re looking for on Google, they switch to a service, so it only provides good, relevant search results.

 

 

 Quality and search engine optimized content

 

Search engine optimization will not work without search engine optimized content. Search engine optimized content means that the content meets the searches of the target audience and the requirements of the search engine. The main reason for poor search engine visibility is the low amount of content on your site.

Content production is inextricably linked to search engine optimization, and without it, it is complicated to get high in the search results. This is because Google’s goal is to convey information to its users. Google’s best-understood form of transmission is text. If there is no text on the site, then Google may not know what an individual page is dealing with, in which case Google will not direct its customers to that page.

The user is always looking for something when he uses a search engine. In principle, a search always has a purpose, desire, or intention that you want to find. If, as a content provider, you understand a customer and manage to deduce what they’re looking for and still give a relevant answer to it, you’re likely to be strong in organic search results as well.

The content should therefore answer the applicant’s questionnaire as well as possible, keeping to the topic. However, it must be remembered that search engines are still machines. So you need to use the keywords with which you want the page to appear in the search results.

The amount of content on an individual page always depends on the competitive situation of the keyword. However, Google has outlined that it favors pages with a lot of relevant content. A competing keyword always requires at least 500 words of textual content.

In many cases, top-level product/service content targeted to keywords is not enough, and the site should have blogs, articles, and other content targeted to relevant keywords.

 

 

 

Keyword research

 

Keywords and search phrases are the words and phrases people type into the Google search box when searching for information.

It is not beneficial for a stone foot trader to get their own trade full of people who are not really interested in the products. Then no one buys anything. The same goes for websites: you should only direct people to your site who are really interested in your product. To do this, you need to do keyword research to determine what kind of search terms and keywords people are looking for in your particular services. This will get traffic to your site that is interested in the topic. These people might even buy something. 

 

Body words: general keywords used to search for information, such as “analytics.”

Long-tail keywords (long-tail keywords): 2-3 words for long search queries, for example: “analytics SoMe marketing”

When doing keyword research, you should focus on three things:

How many keywords are searched

Keyword tools typically show you how many keywords are searched on average per month. If a keyword is hardly searched for, that keyword will not drive traffic to your site.

 

How relevant the keyword is to your business

 

Keywords that are too general may not produce the best results. For example, if you have a shoe store, you may not want to use a resource to increase the keyword “shoe” ranking. The keyword “shoe” does not give any apparent indication that the applicant is buying shoes. “Women’s shoes online,” on the other hand, is much more relevant and brings more ready-to-buy traffic to your store.

 

Keyword competition

 

The competitive situation can be quickly analyzed using search volumes. Keywords that are searched an average of thousands of times a month typically have stiff competition. If your site is fresh and competing with big sites for the exact keywords, the competition can be so fierce that you will get better results by focusing on long-tail keywords with less search volume and a lighter competitive position.

Once the keywords have been mapped and analyzed, the next step is to make a content plan. The content plan puts up which keywords will be used on which page. Typically, one main keyword is selected to be used in the main title, title tag, and URL. In addition to the main keyword, like a few keywords related to the same theme that you want to raise in addition to the main keyword (secondary keywords).

 

External factors of the site

 

Below is a summary of the most significant external SEO factors of a website.:

  • Sitemaps
  • Robots.txt
  • Crawl errors
  • Multiple URL:s
  • Does the site have an SSL certification
  • Minifying CSS & Javascript files
  • Image optimization
  • HTML errors/W3C validation
  • Mobile optimization and testing
  • Forcing a single domain

 

So what to do with SEO?

 

When looking at the SEO aspects as a whole, it is clear that your site’s content is your responsibility. So is finding and using relevant keywords.

Technical SEO is more challenging to manage. I will not go into more detail on these aspects of technical SEO mentioned above. What is essential is that these factors’ reviews and actions are better handled by specialized SEO plugins and platforms. So, the importance of proper technical SEO plugins is critical. If you want to ensure the best possible result, obtain a professional specialized SEO plugin. Then you get automated checking, repair, and feedback about all those things, and what is the best, you save time. There are many great plugins out there, and it’s good to do some research on them. I’ve had positive experiences with one technical WP SEO plugin platform.  Check it out here!

Kari